That's right, Bud Light, the beloved brew of many, has found itself in hot water with some patrons in the state's biggest city. And what could have possibly caused this uproar, you might ask?
Well, apparently the beer giant's decision to partner with a transgender social media influencer, Dylan Mulvaney, has some folks turning their backs on the beverage. It seems that even in the wild west, the "woke" agenda is not exactly a crowd-pleaser.
Western Journal reported that since Bud Light printed a picture of Mulvaney’s face on a can of its beer, one bar in Billings said sales of the brand are down almost 40 percent.
Aaron Swain, who owns a bar called the Red Door, said, “The first 18 days of April versus the first 18 days of March, we’re down 38 percent on Bud Light.”
Swain said his Montana establishment is staying on the sidelines. “We don’t want to offend anybody or offend one side or the other,” he said. “We want to make everybody happy and stay neutral. Everybody’s entitled to their opinion, but yeah, we’re not going to dive into it.”
But Swain did comment on the controversy as a whole and made a prediction.
“I think Bud Light is the first major distributor to jump off that bridge, and seeing the results, I don’t think many will be following,” Swain told the outlet.
KTVQ also spoke to a bartender named Ashley Winshell who works at a joint called Lucky Louie’s.
It seems that Bud Light's decision to partner with a transgender social media influencer has left a sour taste in the mouths of some Montana beer drinkers.
Despite their attempts to win back customers with clever marketing campaigns and catchy slogans, the damage has already been done.
