They're sales are beyond dismal and retailers are basically having to beg consumers to buy their beer.
Enter in this viral photo from a CVS in Florida, where shelves are prominently lined with big blue boxes of Bud Light and a big flashy sale is on display.
lmaooo not even jokin bud light on clearance at florida cvs & not a single one has moved 😂😂 pic.twitter.com/y3GvtJxKeD
— Baked Alaska (@bakedalaska) May 11, 2023
You can't practically see the dust collecting on these cases of Bud Light!
This could be one of the most disastrous corporate partnerships in recent history.
Don't believe us? Just look at this financial report on the company...
From Yahoo Finance:
The brand’s controversial marketing collaboration, which ignited fierce reaction on social media, has apparently led to a dip in Bud Light store sales by an astonishing 26% in the week ending April 22, according to research by industry newsletter Beer Business Daily.
"We've never seen such a dramatic shift in national share in such a short period of time," the report said.
Bud Light’s partnership with Mulvaney, who has 10.8 million followers on TikTok, was meant to appeal to a young, broad audience of drinkers. But it also drew a tremendous amount of backlash based on the influencer’s gender identity.
If the boycott continues, the brand’s position as the best-selling beer in the country could be in jeopardy. Rivals are already stepping in and snapping up market share.
Let this serve as a warning to any company gearing up to send a political message through their brand.
The American people are fed up with having far-left ideology shoved down our throats and they're ready to bring down any company that makes the same mistake as Bud Light.
