They're actually making a mustard-flavored Skittle. Yep, you heard that right. A press release says it'll be a mix of "tangy mustard flavor" and the classic "chewy texture" of Skittles, all covered in a bright yellow hue.
I can't even imagine how that's going to taste. Sounds pretty dreadful, to be honest.
From ABC 7 Chicago:
Don't expect it to see it on store shelves - near the mustard or the candy aisle. People brave enough to try the new flavor can do that at French's "Mustard Mobile" that's stopping in three US cities, including Atlanta on July 31, Washington on August 2 and New York on August 5. (There's a website for exact time and locations.) Fans can also enter an online sweepstakes for a chance to win a package.
Food brands often debut wacky and sometimes gross flavors in hopes that their concoctions go viral on social media. It's a way to give sales a temporary boost and generate positive media coverage.
Such food marketing stunts have been growing in frequency, if not always popularity. Last year brought us hot-dog-flavored popsicles and Velveeta martinis.
"Skittles is always looking to inspire moments of everyday happiness and deliver unexpected ways for fans to experience the brand," Ro Cheng, Mars' marketing director, said in a statement.
The Mars-owned candy frequently comes out with limited-edition flavors, however they're usually sweet and sour. In 2020, the candy briefly ditched its iconic rainbow packaging and candy colors to celebrate the LGBTQ+ community with artist-designed pride packages.
For French's, owned by McCormick & Company, the Skittles partnership is the latest in a series of stunts for the holiday. Last year, French's sold a mustard-flavored donut in New York. And in 2019, it sold a yellow mustard-flavored ice cream that aimed to bring together "two all-American classics, ice cream and mustard."
You know, these food stunts are seriously getting out of hand. It's like every year, we just keep taking things to a whole new level of bizarre.
Honestly, I can't help but feel a bit anxious about what crazy idea they'll come up with next. It's getting pretty wild out there...
