Their profits are in the toilet, and the brand is completely tarnished. However, there's someone who's ready to swoop in and save it: Billy Busch, the heir to the Anheuser-Busch company. He declared that he would like to "make that brand great again."
Busch revealed these plans during an appearance on Tomi Lahren’s Outkick podcast, “Fearless.” The Anheuser Busch brand was sold to In Bev exactly 15 years ago, so what a wonderful way to celebrate its anniversary!
After Bud Light’s epic collapse, Anheuser-Busch Heir Billy Busch tells @TomiLahren he wants to buy the company BACK from InBev, and Make Bud Light Great Again! pic.twitter.com/1vKUNoSJ5g
— OutKick (@Outkick) August 16, 2023
From BizPacReview:
The discussion began with Lahren asking Busch about InBev’s decision to stop catering to a “fratty base” and start catering to a “woke” one instead.
“When it comes to marketing and saying — moving away from a fratty base — is that InBev in general? Or is this this one person? It doesn’t seem like they’ve cleaned house to get rid of people that think that way, that really don’t like their customers,” she said.
In response, Busch made a joke about so-called inclusion.
“Well, that goes against being inclusive to get away from the fratty drinker, right? So that’s a big mistake,” he said.
You’d think so, right? Think about it. InBev purports to be an inclusive company, yet now it’s distancing itself from its “fratty base.” It doesn’t make any sense.
“I think InBev doesn’t understand who their core drinker is. It’s a Brazilian-based company that really doesn’t live here in America,” Busch added.
He then proceeded to describe the way his family used to deal with customer service.
“In ‘Family Reins,’ I talk about the history of my family. One of the things they did, they got out on trucks. They got out and met with their customers. They knew who their drinkers were. They were with the bar owners and the restaurant owners and the liquor store owners and talking to these people day in and day out,” he said.
“Even my dad at 89 years old, 90 years old, he was still going to the bars selling Budweiser back in those days in the 80s. We always cared very much about the people in America. What made this company great was America, of course,” he added
Concluding his statement, he urged InBev to either gets its act together or sell it back to his family.
Honestly, Billy Busch seriously needs to pull a move like Elon Musk and simply buy the company. I don't believe In Bev has what it takes at this point to rescue the brand.
The backlash against Bud Light has dealt a devastating blow to Anheuser Busch, and saving it at this juncture would require something extraordinary.
