Now, in an attempt to bounce back, Bud Light is gearing up for a comeback with a new Super Bowl ad. The company has just unveiled a teaser, and from the quick 13-second glimpse, it seems like they're steering clear of a "woke" ideology in this latest campaign.
Watch the video:
From The Political Insider:
The teaser opens with the classic 1968 Steppenwolf song “Magic Carpet Ride” playing as a quilted Bud Light-branded zip-up jacket is shown in a close-up shot. The next shot is of a man wearing metallic sunglasses and a mustache staring straight ahead before a white flash takes over the screen, and another man holding a Bud Light bottle can then be seen looking startled and asking, “Are you..?”
The teaser ends with a cut to the Super Bowl and Bud Light logos, as someone is heard in the background screaming, “Let’s go!” Check out the teaser for yourself below.
Fans have noticed that the man holding the beer bottle in the teaser is wearing a Broncos jersey with the No. 18 on it, which is the number that Peyton Manning wore for Denver. Both Manning and his fellow Pro Football Hall of Famer Emmitt Smith starred in a Bud Light campaign that ran towards the end of last year’s NFL season.
“We’re delivering the best names in sports, music and entertainment and introducing a brand-new character to our Bud Light universe,” Todd Allen, Bud Light’s vice president of marketing, told USA Today.
“Bud Light’s long-standing partnership with the NFL is one of the most iconic relationships in sports, and we’re excited to be back on the Super Bowl stage this year to continue our long legacy of delivering iconic, breakthrough Super Bowl ads that rally fans year after year,” he continueded.
Bud Light’s parent company Anheuser-Busch will also be running a minute-long Michelob Ultra Super Bowl commercial featuring soccer legend Lionel Messi. On top of that, the company will run a 30-second Budweiser commercial featuring the legendary Clydesdale horses and highlighting the work of wholesalers.
Overall, it seems Bud Light is returning to its roots by solely focusing on sports. Frankly, had they stuck with this tried-and-true formula, they wouldn't find themselves in the mess they're currently facing.
Once again, it doesn't pay to go woke.
