The beloved Mexican fast-food chain aims to provide customers with more value for their money, introducing six new "meal-sized" options on their Cravings Value Menu, all priced at a modest $3 or less.
From Business Insider:
The value menu revamp went into effect on Thursday, January 11.
In a press release, the chain said the refreshed 10-item value menu features "more satiating, meal-sized items." The menu update comes as customers seek more value, but have found rising prices at fast food chains. McDonald's, for example,is losing visits from lower-income diners, and has raised prices by 20% over a two-year period.
One of the new beefier items is the cheesy double beef burrito, whose makeup is similar to the beefy melt burrito but with more meat. The $2.79 value burrito contains beef, rice, nacho cheese sauce, tortilla strips, a three-cheese blend, and reduced-fat sour cream.
Taco Bell said four "classic" value items remain on the menu, including the cheesy roll-up ($1.19), the spicy potato soft taco ($1.29), the cheesy bean & rice burrito ($1.49), and the cheesy fiesta potatoes ($2.49).
While it's commendable that Taco Bell is considering the consumer's well-being in challenging times like these, the primary responsibility for addressing rapid inflation should rest on the government, rather than a fast-food chain.
