Ford seems to have caught onto this, scaling back production of EV models like the F-150 Lightning. Reportedly, the company takes a hit of $36,000 for each unit sold. Consequently, Ford has made significant workforce reductions at its EV plant, axing 70% of the jobs. They're clearly adjusting their strategy based on the stark realities on the ground.
From Green Building Elements:
Ford’s decision to eliminate two out of three production crews at its F-150 Lightning plant, affecting 1,400 workers, has raised eyebrows within the automotive industry.
This downsizing reflects a strategic shift away from EVs, signaling the company’s intention to scale down production of the electric pickup, despite growing demand in the broader market.
Despite the F-150 Lightning being hailed as America’s bestselling EV pickup, Ford acknowledges losing money on each unit sold, estimating losses between $34,000 to $36,000 per vehicle.
A critical factor contributing to these challenges is the charging infrastructure and charging speed concerns, which have impacted the electric pickup’s market appeal.
