According to Pilnick, the answer for those struggling to put a full meal on the table is as simple as serving up some Corn Flakes instead. However, this suggestion seems more like a display of corporate greed rather than genuine concern for the average Joe.
It's another example of how disconnected millionaire and billionaire corporate leaders can be from the everyday struggles of regular folks. Quite frankly, it ridiculous to suggest that a sugar ladden cereal is somehow a replacement for a meal that contains proper protien, fat and fiber.
From CNN:
In an interview with CNBC last week, WK Kellogg CEO Pilnick said the company was advertising cereal for dinner to consumers looking for more affordable options. “Give chicken the night off,” the ad’s cheery tagline reads. WK Kellogg owns cereals such as Frosted Flakes, Froot Loops, Corn Flakes, Raisin Bran and others.
“The cereal category has always been quite affordable, and it tends to be a great destination when consumers are under pressure,” Pilnick said. “If you think about the cost of cereal for a family versus what they might otherwise do, that’s going to be much more affordable.”
His advice hasn’t landed well with people frustrated by spending 26% more on groceries since 2020; on social media the campaign is being seen as insensitive.
CNBC host Carl Quintanilla asked Pilnick if encouraging weary customers to eat cereal for dinner could “land the wrong way.”
Pilnick thought the opposite.
“In fact, it’s landing really well right now,” Pilnick said. “Cereal for dinner is something that is probably more on trend now, and we would expect to continue as that consumer is under pressure.”
