Just take a glance at Disney's recent endeavors as a prime example. They've made a habit of injecting far-left ideology into their movies, and predictably, it's been a box office catastrophe across the board.
So, it came as little surprise to most folks when "The American Society of Magical Negroes" tanked spectacularly at the theaters. The film, with its unmistakably anti-Caucasian narrative, failed to strike a chord with audiences, if ticket sales are anything to go by. Still, the producers of the film as well as many other critics are shocked by the poor performance of this woke film.
From Western Journal:
Distributed by Focus Features and directed by newcomer Kobi Libii, the film tells the story of a young man, Aren, who is recruited into a secret society of black folk dedicated to making the lives of white folk easier.
Why are they engaged in this bizarre endeavor? Because, as the film’s original trailer explains, making white people’s lives easier makes black people’s lives safer.
You know, making the film version of Ibram X. Kendi’s anti-white rhetoric and alienating at least half of your audience sure is a gutsy move.
Too bad it didn’t pay off.
Already, the film has had an uphill battle at the box office, but looking at the actual numbers, it’s performing much more poorly than predicted.
According to the rankings on Box Office Mojo, The American Society of Magical Negroes came in ninth overall on its opening weekend.
The film fell well below the current reigning box office kings “Kung Fu Panda 4” and “Dune: Part Two,” and couldn’t even keep up with Angel Studios’ new film “Cabrini,” falling four full slots behind.
As for the hard numbers, the film, projected by Variety to garner a few million dollars, only earned $1,304,270 across 1,147 theaters opening weekend.
By contrast, as per Box Office Mojo’s box office numbers, “Kung Fu Panda” earned over $30 million, “Dune: Part Two” over $28 million, and even “Cabrini” earned over $2.8 million.