If you believe the story from Bud, apparently the bigwigs had no idea this “trans campaign” was even happening.
The story is that the woke VP of marketing did all of this “tans/political” stuff on her own without telling anybody.
I mean, that could be - since the marketing deal was just online and not a national ad, so it probably wouldn’t have garnered that much attention.
Something like this could have definitely slipped through the cracks.
The New York Post reported that Bud Light’s controversial marketing deal with transgender social media influencer Dylan Mulvaney has ignited speculation that top executives at corporate parent Anheuser-Busch may have been blindsided by the tie-up when it was revealed.
“No one at a senior level was aware this was happening,” an unnamed source told the Daily Wire, a conservative-leaning news site.
Marketing executives at Bud’s parent, Anheuser-Busch InBev, have allegedly “paused” additional campaigns so they can implement a more “robust” vetting process for future projects, according to the report.
The accuracy of the report — which comes despite the fact that Bud Light has publicly stood behind its partnership with Mulvaney — couldn’t immediately be confirmed.
The Post has sought comment from Anheuser-Busch.
“Some low-level marketing staffer who helps manage the hundreds of influencer engagements they do must have thought it was no big deal,” according to an unnamed source cited by the Daily Wire.
“Obviously it was, and it’s a shame because they have a well-earned reputation for just being America’s beer — not a political company.”
Also, the source for this story went on to add that the trans campaign was a “mistake.”
Ouch.
So, is this a legit story or is this Bud Lights way of trying to backtrack and do damage control?
We’ll know soon enough… but if Alissa Heinerscheid still has a job, then we’ll know this was a PR move designed to take the heat off Bud Light.
