The beer has been struggling to sell lately, and some stores can't even give it away. One Costco is practically handing the stuff out for free, but even that hasn't helped.
Experts are saying that Bud Light's troubles, combined with competition from craft beers and other companies, could be a recipe for disaster. It's unclear if the brand can bounce back from this, or if it's game over for Bud Light.
Western Journal reported that one Costco location was seen over the weekend with slashed prices for Bud Light beer as Anheuser-Busch InBev continues to navigate the fallout of its decision to partner up with transgender social media influencer Dylan Mulvaney.
The partnership has cost the company many lifelong customers and a whole lot of revenue.
The brand’s reputation has been harmed so much that it might never fully rebound.
Bud Light is a punchline on social media, and cases of it are sitting on store shelves.
On Sunday, conservative commentator Ryan Fournier shared an image of cases of the brand being sold at a substantial
discount at Costco.
Fournier’s photo showed 36 packs of Bud Light on sale for only $14.97.
“This is insane,” he commented.
That means in at least one store, a can of Bud Light is worth about 41 cents.
Ouch.
Bud Light is learning a very pricey lesson. You don’t ever abandon your base for people who don’t even drink your beer. What a bonehead business move from a bunch of woke idiots.
