The former First Lady has signed a lucrative deal with a beverage company to sell sugary drinks to kids.
This decision has drawn criticism from many who believe that it goes against her message of promoting healthy living and proper nutrition.
A brilliant blog thread from Thread Reader breaks this down:
While Michelle enjoyed flaunting her so-called healthy eating habits, her recent business venture seems to contradict her previous claims.Mrs. Obama partnered with Juggernaut Capital Partners, a private company that specializes in "celebrity-driven" junk food brands and pharmaceutical products.
Juggernaut recently helped The Rock launch Zoa Energy - full of chemicals and sugar.
The pitch to Mrs. Obama was obvious and simple: we will make you a billionaire, using a tried and true formula of addicting kids to sugar and celebrity marketing.
Mrs. Obama's business strategy is sound: get kids hooked early on an addictive product.
That has been Warren Buffet's core investment thesis and has been shown to make money...
Getting kids addicted to sugar water early is a great way to create lifelong customers...
The nefarious thing of Mrs. Obama's strategy is she is branding sugar water (6 grams in every 8 ounces) as some kind of positive step for health...
This is moral cowardice to profit by hurting kids - pure and simple...
Many are questioning her motives and whether her advocacy for healthy living was genuine or just a publicity stunt. With childhood obesity rates on the rise, some are concerned that this deal could contribute to the problem rather than solve it.
