The Budweiser used to be a big deal at a major motorcycle event called Sturgis in South Dakota, but a recent TikTok video reveals that their event booth now looks like a deserted ghost town, with absolutely no attendees.
@cycledrag More bad news for Budweiser in Sturgis. #sturgis #sturgisrally #sturgis2023 #sturgismotorcyclerally #sturgisbikerrally #motorcycle #motorcycles #cycledrag #bike #bikelife #bikelifeworld #bikelifestyle #bikelifefamily #motorcycleride #motorcyclechallenge #motorcycleclubs #budweiser #dylanmulvaney ♬ original sound - Cycledrag
From Western Journal:
The no-show was especially jarring because Budweiser was an official sponsor of this year’s City of Sturgis Motorcycle Rally. So even when it lavishes money to woo customers to a free event, beer drinkers stayed away in droves.
ZERO attendees at the Budweiser tent in Sturgis
— Old Row (@OldRowOfficial) August 9, 2023
This may be the BIGGEST marketing blunder of all time! pic.twitter.com/iSNqTyyOgc
The incident underscores that consumers still have not forgiven Bud Light for its disastrous promotion lionizing transgender activist Dylan Mulvaney by putting his face on a can of its beer.
Before the Mulvaney debacle erupted this spring, Bud Light had been the nation’s top-selling beer for the past two decades. Since then, the beverage juggernaut’s sales and popularity have cratered.
CycleDrag posted a follow-up video Wednesday showing that Bud Light continued to be a pariah among consumers, as its booths and tents remained vacant and abandoned.
The response in Sturgis sends an unequivocal message to Bud Light and other “woke” corporations that using their products to push left-wing propaganda is unacceptable to a large segment of consumers.
You can bet the folks at Anheuser-Busch are in full panic mode right now.
It's obvious that the anger aimed at Bud Light is rubbing off on other brands, and this is just one more ominous signal for the company.
