However, following the catastrophe of the woke partnership between LGBTQ activist Dylan Mulvaney and Bud Light, some companies appear to be distancing themselves from this direction.
One notable example is Chevy, which is staunchly rejecting this progressiveness. Their latest Christmas ad evokes the traditions and morals that bind us together as a nation.
Watch:
Anyone who needs Christmas fuzzies, watch my friend @graingerhines in this beautiful ad. RT @chevrolet: It’s more than a #Chevy, it’s a connection to what we love. Watch the warmth of the holidays unfold in our new story. https://t.co/fz60g1CEVl pic.twitter.com/YjFtr8md6Y
— Taylor Loeb (@tLoebLookout) December 23, 2021
From Western Journal:
As one of the country’s most enduring automakers, Chevrolet has become indelibly tied to American history and culture over the past century. Founded in 1911, the company is now over 110 years old. Chevy Bel Airs, pickup trucks, and others have rolled across nearly every small town and highway that expanded alongside 20th-century America, and the sight of them elicits nostalgia for “the good old days” of industry and freedom of the open road.
Unlike other brands that have embraced “wokeness” in their advertising, Chevy clothes itself in its history.
In 2021, Chevy put out a much-loved commercial about a daughter who helps restore her mother’s Chevy to help her widowed father overcome his grief at her loss.
This ad is truly beautiful and heartwarming, and I, for one, really hope to see more of this kind of content from Chevy and other companies this holiday season.