PepsiCo-owned brand Empirical is unveiling a brand-new Dorito-themed liquor that purportedly captures the authentic taste of the iconic snack.
From CNN:
Available only online, the limited-edition flavor goes on sale Wednesday in New York and California and costs $65 for a 750ml bottle.
This isn’t the first zany food-adjacent product from a big brand. Recently, Kahlúa and Absolut Vodka made a fragrance that smells like an espresso martini and Dunkin’ turned its iced coffees and teas into canned cocktails. Also, Arby’s turned its curly and crinkle fries into a vodka, as well as created a smoked bourbon to be paired with its roast beef.
The goal of these products is to pique customers’ curiosity, spark a conversation and increase brand recognition. In other words: It’s a marketing ploy disguised as a product for sale. Don’t expect this to boost Pepsi’s bottom line.
I don't know about you, but I'm starting to get tired of these gimmicky products, especially when they come with a hefty price tag of $65 per bottle.
Considering the current state of rampant inflation, many families are struggling to afford basic groceries. It makes you wonder: who in the world is shelling out for these outlandish items?
