The social media sphere exploded when Lay's posted a snapshot of their classic chip bag featuring a flavor that can only be described as a breakfast carnival: IHOP's Rooty Tooty Fresh 'N Fruity. The reaction? Let's just say people are losing their minds over this unexpected twist in the chip game, with skeptics insisting it's just a prank.
Despite the skepticism, some online detectives are suggesting that this fruity sensation might just be hitting the shelves for real.
From Yahoo Life:
Some Instagram users who commented on the video wrote that they would “try any food at least once,” while others predicted they would “probably like it.” IHOP’s Instagram account then replied to the post, writing that the photo is “giving Rooty Tooty combo cutie.”
Snackolator, a fast food influencer that regularly previews new additions, commented on Lay’s Instagram post to ask, “Why do you toy with our emotions like this?!” Snackolator also hyped up the potential Lay’s-IHOP collaboration in a video on TikTok, assuring viewers that the partnership is “real” and “not a joke.”
“They teased it, they made it sound like it was a fake one,” the Snackolator TikTok said. “This is coming to stores late February. It is going to taste like strawberry-topped pancakes with syrup and bacon.”
People were less sure that the product would taste good in comments shared under Snackolator’s TikTok and Instagram posts, with one TikToker who claimed to be a Frito-Lay employee writing that they “already know these chips are gonna sit on shelves.” Meanwhile, an Instagram user wrote that they "smell a product failure if this becomes real.”
“I can tell it’s real due to the chips appearing more than just the normal color,” one Instagram user wrote. “Usually with the fake flavors it’s just basic chips on the package with minimal effort.” To their point, previous fake Lay’s flavors—such as July 2023’s Egg Salad tease or the fake Canned Cranberry Sauce chips of last November—have used images of traditional Lay’s chips on the phony product bag.